Advertising

Take a textile retailer in T. Nagar who books four agency calls three weeks before Deepavali. Every pitch deck shows the same…

Take a neighbourhood clinic in Chennai that has run the same two ads for three months. The budget has not changed and…

Take a textile retailer in T. Nagar that runs a Deepavali print ad, an Instagram Reel and shop signage in the same…

Monday morning, the sales team opens last week’s lead sheet from a Meta campaign. Some names read “test test.” A few phone…

A Chennai retailer we spoke with recently had been running Meta ads and Google Search campaigns for eight months. Leads were coming…

A Chennai packaging brand once briefed an agency for “an explainer video” and received a quote for full 3D character animation, nearly…

A hoarding on Anna Salai costs a fraction of what it costs in Mumbai’s BKC. That single fact drives most of the…